What are the most powerful skills you could have as a webmaster?

HTML and website creation programs
Graphics programs
Perl
CGI
ASP
Javascript
Coldfusion

Those skills are great, but what many employers and clients REALLY WANT goes unsaid. What they do not tell you is this:
They really want high-impact results. And you can get
high-impact results by honing high-impact skills.

High-impact skills are:
+designing to facilitate sales
+search engine optimization, submittal and tracking
+writing to sell
+knowing how to increase traffic that results in sales
+tracking the success of ad campaigns

Imagine taking a website from 0 to 100,000 people a month through your search engine efforts. Or placing ads in publications you recommended that resulted in thousands in sales. Or revamping an old site in a way that causes
twice as many people to buy from your site.

You don't have to have ALL the high-impact skills I listed. Let's say you're good at search engine optimization and
every time you do it, huge traffic happens. This one high-impact skill that brings high-impact results will get the attention of your employer, prospective employers or prospective clients.

Here's the best part: you may already have had these results. Maybe you haven't been highlighting them on your resume or performance review like you could have. Highlight them and you'll notice a difference in your life.

And if you don't YET have these results, you can acquire them on-the-job over the next few months. Then you'll have an edge on webmasters who believe that tech skills are enough.
 

About the Author

Raynay Valles is a results-focused webmaster and author of 10 Minute Answers for High-Impact Webmasters, the amazing resource high-impact webmasters use. http://www.10minuteanswers.com/webmasters/