"Listing Links"
I have seen so many
people list websites and
links without a description
on either side of the link,
unfortunately for some this
trend no longer works, in
fact many search engines
disregard and look down at
sites who have pages listing
simple links made popular
through text exchange.
Optimizing Text
Hyperlinks
Did you know
that text based
hyperlinks can
help improve
your listing in
the search
engines? The
search engines
basically figure
that if you are
linking to
something from
your page
whatever it is
you are linking
to is likely to
be closely
related to the
content of your
page. For that
reason some of
the engines
actually look
for keywords in
the hyperlinks
and any text
immediately
surrounding the
hyperlinks. What
this means to
you is that if
you can you
should include
your most
important
keyword phrases
in the link
itself and
possibly the
surrounding
text.
What it
looks like:
A text based
hyperlink is a
standard HTML
hyperlink like
this one
(the example
link does not go
anywhere).
Tag tips:
-
Try to
include your
most
important
keyword
phrases
within the
hyperlink
itself.
-
Try to
include your
most
important
keyword
phrases in
the text
that
immediately
preceeds, or
follows the
the
hyperlink.
-
Be careful
not to
keyword
stuff! Make
sure your
links and
surrounding
text are
still
readable and
make sense
after you
include a
keyword
phrase or
two.
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"Invisible Text" is
Listing Keywords at the
bottom of your page
(usually in the same color
font as the background)
Putting lists of keywords in
white text on a white
background in hopes of
attracting more spiders.
It’s considered spam, and
you shouldn’t do it. This
has been a widely spread
phenomenon especially in the
porn industry. Search
engines quickly caught onto
this trick and even though
it still works as a method
it is not as strong of a
technique as it used to be.
Once again I will state that
not one of these methods in
itself will bring you
perfect search engine
rankings but a combination
of several tactics.
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