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How to create a high
traffic website |
Ok, so your site is
now live and you still haven't seen any traffic
whatsoever to your website. Although getting your
site in the search engines can be frustrating it is
worth it. All you need is time, patience, and a
little bit of preparation. Lets start of by talking
about the meta tags. Although most major search
engines don't look at the meta tags for keywords
they magnify the title and description tags and base
their entire categorization off of them. You will
want to make certain that every page has both the
title and description tags filled in and be sure to
use you major keyword phrases in both the title and
description. Every page in your website should have
it's own unique title and descriptions.
When designing a site the first thing to always
remember is to create the site for the user not for
search engines, but as a disclaimer also be aware of
proper search engine practices.
1. Content is king:
When developing a site keep in mind that search
engines crawl sites for content. So your site has
better chances of gaining
more attention with mountains of original content.
2. Develop Strategic Relationships And Reciprocal
Links:
Search engines rank a site by many methods but one
of the most important pieces of criteria for any
site is the number of websites that point back to it
aka backlinks. Do you know of sites that are similar
to yours but not a competitor? If so, you should
contact the webmaster and see if they would be
interested in exchanging links with you. Also you
can join many free text link exchanges aka
reciprocal links. Both of these methods will enhance
your backlinks expediential, and since this is
single handedly the most important part of receiving
traffic you will want to take your time and do it
correctly. Yet another way of achieving backlinks is
through forums, and blogs. Join Email Discussion
Groups, Forums, Ezines, And News Groups while
placing your websites link in your signature can
create a lot of attention and will also get spidered
by the search engines. Although search engines are
the ultimate goal with your back-linking you will be
pleased to see traffic start rolling in from others
sites that you have left links on.
It is believed by many that the major search engines
use a tactic to prevent search spam called
"sandboxing" this in short means a waiting period
before they will index your site on their search
engine. Although this is very controversial it is
also one of the reasons why you need to find sites
that are out of the "sandbox" who will link to you.
Typically the sandboxing will last from 3 to 6
months.
4. Watch and wait, only make one change at a time:
Measure the Progress of your site and how much
traffic is coming in, and whenever you make any
changes be sure to make them one at a time. If you
make to many changes at once you could be undoing
all your hard work and efforts and find your website
slipping in the engines. The key to this step is
definitely patience.
5. Add Fresh Content Often:
It may not appear that the search engines are
watching your site but they probably are. Some of
the things they look for in a site as time goes on
is the activity level of your site. If you developed
a site 1 year ago and have not made a single update
or even added a new page to the site it will start
to fall in the search engine as other sites take
your place. In reverse if you continually add new
pages to your site this can help your site rise in
rank replacing the stale sites. This doesn't mean
that you need to add a new page every day but try
this even once a month and you will be surprised at
the results.
6. Telling the media that you have a site:
Press Releases can bring in very targeted interest
to your site as well as creating backlinks for you
throughout high traffic sites. When you are writing
a Press Release do not spam them with a cheap
article loaded with links, it will only get thrown
out. The best way to write a press release is to
find something interesting in your business that has
never been addressed by other companies. Some
examples topics would be: do you have an interesting
or dangerous job, does your website offer something
strange or unusual, have you uncovered a way to make
life more time efficient, easier, or do you have a
product or service that will save others money. If
you focus your Press Release on these criteria and
only make a short reference to your site with only
one or two links max you will see other news sites
pick up your story and you may even gain enough
momentum and popularity that television, radio, and
newspapers want to interview you. |
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