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Geographic Ads |
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If you want
to direct local traffic to
your site and you really
don't care about visitors in
other cities, states, or
countries then the best
thing to do as far as online
advertising is as follows:
-
Make sure you are listed
with Web Directories
(yellow pages)
I recommend free
listings with dmoz, and
yahoo business
directory. These are the
main 2 listings that are
a must for any business
to be located in.
-
Find other local
business who will
exchange banners with
your site.
A great way to get
started with this is to
look at your local
association of commerce
website, they usually
have posted all the
local companies with
websites. From their you
can call and ask to
exchange text links or
banners.
-
Many communities have
visitor centers and
association of commerce
sites that will post
local businesses on
their sites.
Once again you will
notice the association
of commerce or local
visitors center, they
are a great resource for
any business and they
also have many more
available ideas,
solutions, tips, and
geographic suggestions.
Since they get to work
with such a large
variety of employers
they have a much better
understanding as to the
best marketing efforts
and business structures
for your area.
-
Make sure to add content
throughout your site
with your city, state,
providence, zip code,
and country. This will
help search engines
place you in the local
section of their search
engines.
Search
Engines are placing a
lot of effort into the
local search, this push
has been encouraged by
the added revenue
engines can make by
targeting users beyond
keywords, and the
general locations that
your ISP (Internet
Service Provider) makes
public through your IP
address.
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